Features from Google Analytics grouped as Advertising Features include: Remarketing, Google Display Network Impression Reporting, Google Analytics Demographics and Interest Reporting, and other integrated services that use data collected by Google Analytics via advertising cookies and anonymous identifiers.
Interest-Based Online Advertising and Google Analytics
We use Google Analytics’ 3rd-party audience data such as age, gender, and interests to better understand the behavior of our customers and work with companies that collect information about your online activities to provide advertising targeted to suit your interests and preferences. These companies also use automated technologies to collect information when you click on our ads, which helps track and manage the effectiveness of our marketing efforts.
You may opt out of the automated collection of information by third-party ad networks for the purpose of delivering advertisements tailored to your interests, by visiting the consumer opt-out page for the Self-Regulatory Principles for Online Behavioral Advertising at http://www.aboutads.info/choices/ and edit or opt-out your Google Display Network ads’ preferences at http://www.google.com/ads/preferences/.